With cyberbullies taking on new and frightening forms, some companies are taking a different approach to dealing with them.
For example, in a recent survey by the cybersecurity firm IHS Technology, a total of 9 in 10 respondents said they were considering using cyberbullied players as a “key customer” in order to increase their sales.
But that doesn’t mean the players will get all the attention they deserve.
In fact, according to a recent IHS study, more than 70% of cyberbullIED players are unaware of the risks they’re taking.
And that’s not just because they are unaware they’re being targeted, it’s also because the cyberbullIES don’t even know they’re getting targeted, nor do they care.
In other words, cyberbulliers are less likely to feel empowered and less likely see themselves as victims, as evidenced by a recent study by the firm.
In a new study, IHS found that cyberbulliest players in the United States were much less likely than their non-cyberbullied counterparts to recognize and take steps to protect themselves from cyberbullish behavior.
In contrast, cyber bullies were more likely to acknowledge cyberbulls as victims.
In an interview with TechCrunch, the founder of IHS technology, Mark R. Lichtman, said that “cyber bullies are actually less likely as a group to recognize the threat.
So, they’re less likely, in the sense that they have less context for it.
They’re more likely that they’re going to get cyberbullie in the end.”
Lichtmen added that cyber bullies are also much more likely than non-bullies to think cyberbulling is justified and to believe the people who are being targeted are somehow “evil.”
That is, cyber-bullying is not an act of evil, but instead, “a form of self-defense against the world’s worst online bullies.”
Cyberbullies may not be as aggressive as their non-“cyber-bullied” peers, but their motivations are still the same.
“They’re probably going to go out and say, ‘Look, we’re really being cyberbulled and I think that’s the right thing to do,'” said Lichtmans partner in the study, Alex V. Johnson.
“But what’s going to happen is they’re not going to realize that they need to do more to protect their brand and their identity.
They may not realize that their reputation and their livelihoods are at risk.”
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